A Strategic Approach to Digital Content Marketing
Implementing an effective digital content marketing strategy will enable you to influence your customers buying behavior throughout the sales pipeline. At Dacitech, we’ve designed a strategic approach that focuses on creating and distributing relevant content and then promoting that content across numerous marketing channels to attract your specific target audience. Our innovative tactics will help monetize your website traffic and turn visitors into customers.
Plus, our content marketing strategy will naturally improve your website optimization by increasing your SEO rankings with high authority backlinks, social shout outs, and Google’s recognition of fresh new content pages.
How does it work? We begin with a discovery process to better understand your business and specific customer audience. Then we conduct an audit of your existing marketing assets and determine opportunities for content expansion. Once we’ve analyzed your needs, we’ll create your customized content development plan.
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Content Designed to Move Your Customer to
the Next Stage of the Buying Journey
Awareness
Interest
Desire
Action
We Create Marketing Assets that Educate and Entertain
Impact your customer’s buying behavior by telling your company’s unique story and demonstrating thought leadership.
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A Sweet Digital Content Marketing Plan
We are here to tell you that it’s not just your website design that gets your customers engaged and returning, it’s your digital content marketing strategy. Imagine a cookie, your content is the sugar and your website is the flour. When you think about it, it’s not really about the substance of the dough, it’s about the sugary content. The same goes for your customers who are visiting your website and looking for information relevant to their problem. They want “sweet” content that is going to help them throughout their buying cycle.
By now, you should get the sense that at Dacitech, we do not view content marketing creation in isolation. What truly sets us apart, is our ability to produce high-quality digital marketing content and seamlessly incorporate it into your overall business strategy and marketing distribution channels. We use these pillars of digital marketing to help shape your company’s digital perception and brand identity.
Content is Currency
Instead of “content is king,” we believe “content is currency.” What does that mean? If you create content that is relevant to your customers based on where they are in their buyer’s journey, you have something of value to offer in exchange for their contact information.
However, there’s a catch. When producing content, you do not directly sell your product or service in the content itself, for fear of it coming off like a big, self-oriented sales pitch. The focus of your content needs to be on informing and entertaining, as well as enhancing the thought leadership being shown by your company.