Website Designs that are Built to Convert
The reality is most website designers are not inbound marketing professionals or experts in SEO and content marketing. Most likely, they have never been held accountable for the number of inbound marketing qualified leads (MQLs) generated each month. This is where our knowledge and expertise of web optimization and design comes into play. At Dacitech, our team consists of marketing technologists with an entirely different skill set. We understand the difficulties of achieving business goals and the necessary ROI perspective a new website initiative demands.
When working with our clients to implement website optimization and design tactics, we emphasize the importance of generating organic traffic through SEO and lead conversion strategies. While we build great looking websites, our strength lies in creating webpages that are Google and user-friendly, ultimately improving your website conversion rates.
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Optimized to Rank in Search and Turn Visitors into Leads
SEO On-Page Foundation
Ensuring your site’s architecture is search engine friendly and can easily be digitally read and crawled
Keyword Driven
Optimizing your site content so that you are targeting the keywords that you would like rank in
Content Control
Utilizing CMS platforms that empowers your internal team, in order to launch content quickly and easily
Lead Generating
Leveraging your content marketing assets to convert website visitors into paying visitors
Conversion Optimized
Attractive Call to Action elements with user friendly forms for visitors to request your business services
User Friendly Design
Using design elements, color usage and minimalistic layouts for elevating site engagement
Avoid Becoming a Low Page Ranking Player
Unfortunately, most website designers are still playing the artist role and building websites that look like digital brochures. Many lack the basic optimization knowledge and SEO fundamentals necessary for a B2B website to succeed. Nevertheless, we have heard the story countless times. The company that spends tens of thousands of dollars only to quickly find out that their designer built them a website that doesn’t generate any meaningful traffic. To make matters worse, often due to poor SEO practices, their website rankings have plummeted. In the end, the website is about as useful as a pro wrestling referee.
So How do You Avoid this Fate?
Ultimately, you must realize that your website is the cornerstone of your overall digital marketing strategy, which includes content marketing distribution and lead generation. This level of awareness will help you approach your website initiatives from a different viewpoint. No longer will you be selecting a design agency strictly on the looks of its portfolio. Instead, you will view your website as your main digital lead generating platform and chose to work with an agency that will set you up for higher search rankings, turning your website visitors into customers.
Save your marketing dollars and frustration by avoiding the disaster of building a poorly optimized website.
Case Study:
Healthcare Services
A healthcare company was wanting to grow their online presence and increase it’s website visitor engagement.
Case Study:
Alternative Business Lender
A small business lender was looking to rebuilt their website for search and generate more inbound leads.